The D, B, 4, 5, and 2 all run from the Bronx to Brooklyn while the 1 runs from the Bronx to Manhattan. Given that the D, B, 4, 5, and 2 go through the same boroughs without visual communication it would be hard to differentiate which train to take. These symbols also let me know which direction I’m going. Another great example of a companies or brands with strong visual communication are Paula Scher, Andy Warhol, and Disney.
Paula Scher uses graphic design and typography
as visual communication in order to help brands become easy to identify with
the visuals she has created for them. For instance, some of her famous graphics
identify The Public Theater and Tiffany & Co.
I’m a huge fan of Scher logos because they are easy to identify and respond. All of her works easily grab the attention of any on goer who is simply walking down the street or taking a subway ride home. I believe her graphic helps bring each brand she works with revenue and notability.
Andy Warhol revolutionized art with his visual
creativity by creating pop art. Pop Art stood out on its own with its unique
colors it called people’s attention. Warhol, with the use of his pop art
demonstrated how prominent labels and brands can be. From Campbell’s Soup Cans,
Brillo, and Marilyn Manroe visual communication became a force not to reckon
with. After learning about his work, my love for visual communication grew
tremendously.
I strongly doubt someone can proudly say they had a childhood without seeing a form of Disney's work. Disney’s visual communication speaks to me the most because they bring their art to life with animation. Their art becomes interactive. The best thing about Disney’s visual is that no matter what age someone is they can always relate to their work. Therefore always letting their audience the feeling of remaining forever young.
As
the cliché goes, “Communication is key”.
Visual communication speaks to me the most because an image or a symbol
can speak louder than words. Visual communication gives those who can’t speak a
voice. My love for visual communication will remain endless for visual
communication speaks to me by sometimes not speaking at all.
“Art is what you can get away with.” – Andy Warhol
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